Xiaomi, a Chinese gadget maker has tapped into Pakistan’s smartphone market after its home competitors; Oppo and Huawei have made a space in Pakistani industry some years after launch.
Pakistan’s largest online shopping store Daraz, officially is Xiaomi’s distribution partner in Pakistan. Rocket Internet’s e-commerce marketplace, Daraz has its presence in Bangladesh, Myanmar and Sri Lanka.
According to the sources and news, Xiaomi has initially launched only three smartphones in Pakistan and the company is tight-lipped over the rane of smartphones to be made available in Pakistan. Redmi Note 4, Mi Max and Redmi 4A have been introduced in Pakistan.
It should be stated here that other Chinese makers, Huawei and Oppo have linked in celebrities both from the entertainment business as well as the athletic careers to endorse their products in Pakistan, adding to their revenues after years-long presence.
Mobile Market experts are of the opinion that unless Xiaomi introduces its phones in retail stores with direct consumer approach, it would be hard for the maker to sustain a tough smartphone market that Pakistan is.